- The Expertise Edge
- Posts
- Relationships are king
Relationships are king
The foundation of good owned marketing is relationships
Hey Everyone,
I hope 2021 is off to a great start for you.
I successfully pulled together my second newsletter—two down, 52 more to go.
Let me know what you think. What do you want to read more of and what do you want to read less of?
More original content and less curated? A mix of both? Something else?
Let me know!
My Weekly Pick
The content marketers of the future look more like creators and journalists.
“The strongest content marketers aren't really doing the content writing.
They act more like editorial directors, curators, and promoters.”
It’s all about the quality of your relationships, not the quantity.
“❌ Don't value the # of podcast downloads (stupid metric)
✅ Value how many message you personally, praising you for an episode they listened to.”
Brian Dean delivers a strong breakdown and tactics around the content trends he sees coming in 2021.
“This is my complete guide to content marketing in 2021.”
3. Tweets of the Week
different take— the creator boom is not a result of creator tools, platforms & lower barrier to entry.
it’s a result of having a tighter & faster feedback loop with the audience.
— 𝚍𝚊𝚛𝚔𝚜𝚝𝚊𝚛 (@jarroddicker)
6:17 PM • Jan 2, 2021
Have a great rest of your weekend. If you have any feedback on this issue or want me to cover another aspect of owned marketing, I’d love it if you left a comment!
David