Retention and owned marketing

Hey All,

I’m trying something new this week. I’ve quickly realized that it’s challenging to curate content consistently on a narrow subject.

There’s a lot of good stuff out there, but it isn’t published at the cadence that I’m sending things out.

So, I’d rather keep the newsletter on a single topic, simple, and get you back to your day.

So I’m trying this. I’ll open with one question related to customer-centric owned marketing, I’ll highlight two quotes (from tweets, articles, or elsewhere), and I’ll list three takeaways I have on the subject.

Let me know what you think of the format. (It’s a remix of James Clear’s 3-2-1 approach, and I love the brevity of that so I’m giving it a try)

One question

1. Is retention is a good use case for owned marketing?

Two quotes

1. “Increasing customer retention rates by 5% increases profits by 25% to 95%”Source: HBR, The Value of Keeping the Right Customers

2. “Because the effectiveness of a customer retention campaigns takes longer to measure than one-off sales, it is often overlooked, even though it is usually a better prediction of future revenue.”Source: Retention Sciences, 3 Types of Effective Retention Marketing Strategies

Three takeaways

1. “Paid acquisition gets a lot of attention, but retention is what leads to long term revenue.” - Share on Twitter

2. “Acquisition is table stakes, retention is your brand’s moat.” - Share on Twitter

3. “Owned marketing makes it easier not just to create customers but to build fans” - Share this on Twitter

Have a great week. If you have any feedback on this issue or want me to cover another aspect of owned marketing, I’d love it if you left a comment!

David

Writing on DTC customer-centric owned marketing.

davidhoos.com | conversmart.com